Coffee shop statistics show a large, established industry with two very different sides: global chains operating tens of thousands of locations, and consumers whose coffee routines are still centered primarily at home. Starbucks ended fiscal 2024 with 40,199 stores worldwide, while National Coffee Association (NCA) research found that 67% of American adults had coffee in the past day in Spring 2024.
Table of contents
- Coffee consumption in the United States
- Specialty and traditional coffee
- Where people drink coffee
- Starbucks store footprint
- Starbucks sales and profitability
- North America store and revenue statistics
- International performance and coffee’s economic role
Coffee consumption in the United States
The NCA’s Spring 2024 National Coffee Data Trends (NCDT) research measured coffee use among American adults. It reported that 67% had consumed coffee during the past day and 75% had consumed it during the past week. The two measures describe slightly different behaviors: a past-day figure captures a recent daily routine, while a past-week figure includes people who drink less frequently.
The Spring 2024 past-day result was 37% higher than the comparable 2004 level, when 49% of American adults had consumed coffee during the past day. This long-term comparison indicates that coffee remained a deeply established beverage category over the period covered by the NCA’s data. It is a comparison between the survey’s reported percentages, not a count of cups or a measure of spending.
Age groups in the Spring 2024 NCDT data also showed high past-day consumption. Among Americans ages 25 to 39, the measure rose from 67% to 70%. Among adults ages 40 to 59, it rose from 66% to 69%. The figures identify the share of each age group reporting coffee during the past day; they do not indicate how much coffee each person consumed.
The reported U.S. measures are useful context for coffee shop demand, but they should not be read as a direct estimate of café visits. People can drink coffee at home, at work, or in other locations, and the NCA reports those settings separately.
Specialty and traditional coffee
The NCA’s June 2024 Specialty Coffee Report separated specialty coffee from traditional coffee in its past-day measure. It reported that 45% of American adults had specialty coffee during the past day, while 44% had traditional coffee during the past day. These percentages describe reported consumption categories in that survey and should not be added together as a total share of adults, because a person may have consumed both types.
Specialty coffee was especially prominent among adults ages 25 to 39. In June 2024, 66% of people in that age range had specialty coffee during the past week, according to the NCA Specialty Coffee Report. This is a weekly measure and therefore is not directly interchangeable with the 45% past-day specialty figure for all American adults.
Consumer perceptions were also quantified in the same June 2024 NCA research. Among specialty coffee drinkers, 61% believed coffee was good for their health. That statistic records a belief reported by respondents; it is not a medical conclusion or an estimate of coffee’s clinical effect.
The distinction between specialty and traditional coffee matters for coffee shops because it shows that the market is not represented by one uniform drinking pattern. The available figures include broad daily consumption, specialty-coffee use, and traditional-coffee use, each tied to a specific survey period and frequency measure.
Where people drink coffee
The NCA’s Fall 2024 NCDT measured the locations where past-day coffee drinkers consumed coffee. It reported that 81% consumed coffee at home, while 36% consumed coffee out of home. These percentages are not mutually exclusive: the same respondent could have had one coffee at home and another away from home on the day measured.
The home figure is important when interpreting coffee shop statistics. A high level of overall coffee consumption does not mean that the same proportion of adults visits cafés every day. Instead, the Fall 2024 data show that out-of-home coffee is one part of a broader routine dominated by home consumption.
The Fall 2024 NCDT also recorded several consumer views about coffee. Fifty-one percent of Americans believed coffee was good for their health, 66% believed it improved mental focus, and 46% believed it improved physical endurance. In addition, 48% said they had heard information about coffee health benefits during the prior year. These are survey responses about beliefs and information exposure, not measured health outcomes.
| Fall 2024 NCA measure | Reported share |
|---|---|
| Past-day coffee drinkers consuming at home | 81% |
| Past-day coffee drinkers consuming out of home | 36% |
| Americans believing coffee is good for their health | 51% |
| Americans believing coffee improves mental focus | 66% |
| Americans believing coffee improves physical endurance | 46% |
| Americans hearing information about coffee health benefits in the prior year | 48% |
Starbucks store footprint
Starbucks’ Q4 FY2024 results reported 40,199 stores worldwide at the end of fiscal 2024. The company opened 722 net new stores in Q4 FY2024. At fiscal year-end, 21,018 stores were company-operated and 19,181 were licensed, according to the Starbucks fiscal 2024 annual report. The reported portfolio mix was 52% company-operated and 48% licensed.
The geographic distribution was concentrated in two major markets. Starbucks had 18,424 stores in North America and 21,775 in International at Q4 FY2024. It had 16,941 stores in the United States and 7,596 in China. Stores in the United States and China together represented 61% of the global portfolio at that point.
The fiscal-year-end store totals can be read alongside Q4 operating indicators, but they measure different things. Store count describes the size of the network, whereas comparable-store sales and transactions describe performance against a comparison period. A larger network does not automatically mean stronger same-store performance.
In Q4 FY2024, Starbucks’ global comparable-store sales declined 7%, and comparable transactions declined 8%. The global average ticket rose 2%. These three figures together show a quarter in which the reported average amount per transaction increased even as the number of comparable transactions and comparable sales declined.
Starbucks sales and profitability
Starbucks reported consolidated net revenues of $9.1 billion in Q4 FY2024. Its Q4 GAAP operating margin was 14.4%, and GAAP earnings per share was $0.80. For the full fiscal 2024 year, consolidated net revenues were $36.2 billion, GAAP operating margin was 15.0%, and diluted earnings per share was $3.31. The annual and quarterly figures should be kept separate because they cover different periods.
Starbucks Rewards 90-day active U.S. members totaled 33.8 million in Q4 FY2024. This is a membership activity measure for the United States, not a count of store visits or a total number of Starbucks customers worldwide.
Starbucks’ fiscal 2024 annual report also separated its Channel Development business from its store segments. Channel Development revenue was $1.7698 billion, operating income was $925.9 million, and operating margin was 52.3%. Revenue declined 7% in fiscal 2024 versus fiscal 2023. These figures relate to the company’s channel-development segment and should not be treated as café-store revenue alone.
The annual report recorded a corporate and other operating loss of $1.9181 billion in fiscal 2024. That figure is reported separately from the operating results of the store and channel segments. Segment figures and corporate results therefore describe different parts of the company’s financial structure.
North America store and revenue statistics
Starbucks’ North America segment generated $27.0095 billion in fiscal 2024 net revenues, according to the fiscal 2024 annual report. North America company-operated-store revenue was $24.2587 billion, and licensed-store revenue was $2.7474 billion. North America operating income was $5.3553 billion, producing a reported operating margin of 19.8%.
At fiscal 2024 year-end, North America had 11,161 company-operated stores and 7,263 licensed stores. Company-operated stores made up 61% of North America stores, while licensed stores made up 39%. The annual report also listed six Siren Retail locations in North America.
Within the North America company-operated count, the United States had 10,158 stores and Canada had 997. These country counts are presented alongside the North America totals in Starbucks’ annual report. They describe company-operated locations, not every Starbucks location in those countries.
| Starbucks North America measure, fiscal 2024 | Reported figure |
|---|---|
| Net revenues | $27.0095 billion |
| Company-operated-store revenue | $24.2587 billion |
| Licensed-store revenue | $2.7474 billion |
| Operating income | $5.3553 billion |
| Operating margin | 19.8% |
| Company-operated stores | 11,161 |
| Licensed stores | 7,263 |
The revenue split illustrates why store ownership matters when interpreting coffee shop statistics. Company-operated and licensed locations are both part of the network, but their revenue contributions are reported through different lines. The North America revenue total also includes the segment’s broader reporting structure, so it should not be reconstructed by casually adding only the two store-revenue figures.
International performance and coffee’s economic role
Starbucks’ international business had 9,857 company-operated stores and 11,918 licensed stores at fiscal 2024 year-end. The annual report listed 7,594 company-operated stores in China, 1,809 in Japan, and 378 in the United Kingdom. These are country-level company-operated counts, while the International totals include the wider international portfolio.
In Q4 FY2024, International segment revenue declined 4% to $1.8932 billion. International operating income was $282.9 million, and International operating margin was 14.9%. International comparable-store sales declined 9%, comparable transactions declined 4%, and average ticket declined 5% during the quarter. These Q4 measures refer to the International segment and are not the same as Starbucks’ full-year global results.
Beyond one chain’s network, the National Coffee Association newsroom said coffee supports 2.2 million U.S. jobs and contributes nearly $350 billion to the U.S. economy each year. Those are broad economic contribution figures attributed to the NCA, rather than Starbucks-specific employment or revenue measures.
Taken together, the available statistics describe coffee shops within a much wider coffee economy. Starbucks’ 40,199-store global footprint shows the scale of a major chain at fiscal 2024 year-end. The NCA’s Fall 2024 location data show that most past-day coffee drinkers consumed at home, while 36% also consumed out of home. The same surveys reported high overall coffee participation, substantial specialty-coffee use, and consumer beliefs about coffee’s health and performance benefits. Each figure is most useful when its source, geography, measurement period, and definition remain explicit.